Wall-Street Journal Best-Selling Author and Sales Influencer, Tiffani Bova, Exposes Prime 3 Mistakes Brands Make Which Curbs Their Growth
Running a business online is terrifying. This is specifically true in the wake of the latest Pandemic that have necessitated brands to reposition themselves in order to survive during crises. The salespeople handling customers today need to be mindful of the approaches they are adopting to sell. Nevertheless, business keeps making trivial mistakes that build up to cost them their sales and revenue growth.
However, even in the midst of chaos and uncertain situation, businesses can still go from surviving to thriving. We conversed with the Tiffani Bova, the renowned growth and innovation evangelist at Salesforce, who is also the author of the Wall Street Journal and 800-CEO-READ bestselling book GROWTH IQ: Get Smarter About the Choices that Will Make or Break Your Business (Portfolio). Assisting numerous businesses to aim for the horizon and conquer it, Tiffani Bova remains to serves as the wellspring of information to elucidate the common mistakes brands make that limit their sales growth.
Tiffani Bova explains that the primary mistake brands do is to neglect the need to sell a solution. “Brands neglect to comprehend that people or customers buy something in an exertion to solve a problem. They are looking for a solution, and when you are not selling the solution, your business is destined to collapse,” she says.
Bova further adds that few businesses, attempting to grow sales end up making their stance worse by introducing new products to their product line. The classic example remains to be of McDonald’s, who misinterpreted the reason behind its stalled revenue growth, to be the limited menu. Yet, even after adding a great many items, the popular fast-food chain failed to witness any budge in sales. However, soon after they extended their popular breakfast offering, their revenue increased to 6%, and share rose by 40%. “The example serves to be a perfect representation that increasing your product line is not always the answers, McDonald’s customer just needed the all-day breakfast; similarly you need to comprehend what your customers demand and give it to them,” she says.
The other chief mistake that brands do is they do not establish trust among patrons. “This mistake is a consequence of inexperienced sales personnel who lack effective communication skills to ask the hard questions by the customers,” says Tiffani Bova. “If you do not get the insight of what went wrong and learn from mistakes, your business can never make it to the top,” she adds.
The third significant mistake business does, is that they think clientele only cares about price. “Many businesses believe that price will solve all the trouble of their client. Let me be brutally honest; nobody ever buys a price. People will buy your products only if it is worth the value,” says Tiffani Bova.
The Road to Avoid Mistakes
The author and sales influencer, Bova, emphasizes that boosting growth requires purposeful decision making that begins from outside in. She further clarifies that the decision-making process must not solely be customer-centric, yet one of its aspects should be prioritizing the needs of customers. “You need to reexamine your key moves to serve those clients around the current and future market situation, not the past. You additionally need to oppose the compulsion to have a go at everything with your clients and hope something will stick. You have to comprehend trade-offs, and oppose apparently lucrative moves that have unfortunate outcomes in the long haul, says Tiffani Bova.
Tiffani Bova highlighted that throughout her career, driving growth and creating durable competitive advantages for startups and Fortune 500 companies like Sprint, Inacom, Interland (web.com), and Gateway Computers, she learned that mastering decision making is the major issues faced by businesses of all sizes. “The tip is that at the point when you do decide on something, you need to meticulously manage your moves to abstain from overwhelming your organization or your clients. At each phase of strategic planning, this requires hard thinking from the outside in, yet it will guarantee that your growth will climb uphill and forward, she says.
