A Thorough Guide to Digital Marketing tactics for Dentists and Dental Care Providers

Knowing the value of digital marketing for your dental practice is pretty open and shut. Determining the best strategy is a whole other story.

If you’re looking to build brand awareness, gain the trust of future patients, position yourself as a leader in the industry, and generate more fee-for-service patients, it’s time to read up on digital marketing for dentists. From data-driven web design to improving search rankings, here’s what you need to know:

Responsive Website Design

Let’s be honest. If your site doesn’t look professional, visitors will leave right away. Beyond that, if it doesn’t function well, then you’re definitely losing business. Having a responsive website means that your website looks and functions great on any device, including mobile. So, you’re able to provide value for patients whether they’re sitting at a desktop or on-the-go.

Search Engine Optimization

Search engine optimization, or SEO, is the process of improving webpages to appear higher in search engine results. This is the difference between being hidden on page three and beyond of Google or being the first practice searchers find when looking for a dentist. In fact, 90% of clients are more likely to trust businesses that are on the first page of search results.

“Search engine optimization contributes to what we call organic traffic. Using a series of search-friendly tactics allows your webpages to compete with other practices in your area — geographically and specialty-wise,” says Shay Berman, the founder and president of Digital Resource, a full-service internet marketing agency in Florida. “The higher you rank, the more people that will see your site, and the more opportunity you have to convert them into patients.”

Paid Marketing

Digital advertising has shown tremendous success for dental professionals of all specialties. Whether you’re looking to target implant cases or even orthodontics, paid placements can ensure you see your ideal return on investment with pre-qualified leads. This area of internet marketing can be split into four regions: PPC, paid search, paid social media, and display advertisements.

1. PPC

PPC (Pay Per Click) promoting is an exceptionally well-known choice for dental specialists.

“PPC ads can be made utilizing pictures, text, or a combo of the both to promote brand awareness or a particular service,” says Shay Berman.

The extraordinary thing about PPC promotions is that you only pay once a client clicks the advertisement. In this way, regardless of whether it takes 20 impressions of the advert to make sure about their success, you’ll just be charged once. Cost-effective for sure!

2. Paid Search

When you search a certain word or phrase, you tend to see advertisements placed above Google Maps and then all of the organic listings. Using a bidding system, you’re able to pay to rank above organic listings for certain keywords.

3. Paid Social Media

Paid social media includes Twitter, Instagram, Facebook, and even Pinterest and Snapchat. Promotions can appear throughout the platforms as feed posts, story posts, and more. They’re intended to stop potential patients from scrolling and encourage them to take the next steps with your practice.

4. Display Ads

These ads are a piece of Google’s Display Network, so your dental office can reach out to patients as a priority. By and by, you’ll have full authority over your target audience.

Videos

Videos really work for dentists. They break down digital barriers and allow potential patients to get to know your practice before even scheduling an appointment. From office tours, service highlights, and Meet the Dentist videos, you can use them across advertising efforts, social media, and your website.

You can even get super niche when creating video content. Digital Resource assisted a multi-location dental practice with creating a promotional video used to promote brand awareness. The dentist spoke to niche audiences by filming the same exact video in English, Spanish, Portuguese, and even Russian. The ad was easy to track and, with just a little budget behind it, generated over $70k.

Customer Reviews

All shoppers and consumers need to trust business, yet this is considerably more noteworthy when they think about dental work. While your marketing efforts can unquestionably generation enormous impact, nothing produces trust like perusing positive words from positive patient experiences. There are two fundamental approaches to accomplish this.

1. Facebook Reviews

Encourage your long-term patients to make it Facebook official! Ask them to go on social media and leave a 5-star review. It only takes a few minutes and get pack a lot of power. You’re then able to repurpose their kind words into social media posts, as well as feature them on your website.

2. Google My Business

First things first, your practice needs to have a verified Google My Business. From there, patients can leave Google reviews which can be seen by anyone who Googles your business. Online reviews are the new word of mouth and having a great reputation can lead to, well, more leads!

Digital Resource Has Got Your Back

Founded in 2014, Digital Resource is a full-fledged digital marketing agency based in West Palm Beach, Florida. The three-time Inc. 5000-ranked company’s proven solutions and expertise deliver exceptional results for businesses of all verticals across several key areas, including but not limited to search engine optimization, social media marketing, and lead generation. Digital Resource pursues relationships based on transparency, persistence, mutual trust and integrity with their clientele.

Being at the top of their game to cater to all modern marketing needs of dentistry service, Digital Resource has been listed by Group Dentistry Now as America’s Fastest-Growing Private Dental Specific Companies. Being a one-stop-shop solution for all your digital marketing needs, Digital Resource can help you turn leads into real revenue.