3 Forms of Digital Marketing that are Largely Overlooked

The world of digital marketing is extremely vast, ranging from SEO and SEM to social media marketing and more.

It’s a given that if you know what method suits you and your business, you will be able to capitalize on it as well as improve your ROI drastically.

When looking at the different forms of digital marketing, one aspect that is often overlooked is the importance of visual and interactive content. Interactive content refers to any type of post, video or imagery that the person can engage with.

As social media platforms increase engagement, you have to consider the different types of digital marketing formats that are available to you. By overlooking interactive and visual content, businesses could be severely overlooking a major aspect of their marketing options.

Nigel Quadros, a Digital Marketing Evangelist from Goa, also emphasizes this aspect. His years of experience in the IT industry, not only in India but in Bahrain and Saudi Arabia also highlight this aspect. Having worked with Fortune 500 companies, he noticed that they not only capitalized on all forms of digital marketing including visual and interactive content.

Data also highlights that in 2020, 90% of the content shared online is going to be visual or interactive in some aspect. In this case, you have to make sure that your business is not overlooking engaging, interactive content in your digital marketing strategy.

If you’re wondering what these are, we’re going to take a closer look at the forms of digital marketing that are often overlooked.

1. Explainer Videos

As more and more new and innovative products are being introduced into the market, more consumers are turning towards how-to or explainer videos that share details about the product. Moreover, these videos are extremely popular among people who are just curious to learn more.

Unboxing videos have some of the most views on YouTube and increased interest has also lead to more sales for the company or business. That’s why so many businesses choose to work with vloggers on YouTube. Luckily, even without influencers, making small explainer videos is one of the best ways to share information in a concise and bite-sized manner.

2. Interactive Quizzes

Quizzes are extremely useful for interaction and engagement. The biggest example of this can be seen in the presence of Buzzfeed quizzes. The quizzes alone are responsible for Buzzfeed’s huge success and popularity. Moreover, Buzzfeed actively works with businesses to recommend images of their products.

Taking a page out from this, some businesses have actively created engagement quizzes that actually personalize the shopping experience of the person. This also ties in with personalization of the shopping experience. By filling out the quiz, the customer can be matched with the products from the business’s inventory that match their preference the most. This type of engaging and interactive content can not only market the product but also increase the overall ROI of the business too.

3. Social Media Polls

Social media polls are another form of interactive, engaging digital marketing that can be used to drive engagement, increase interest in a product offering and make it possible to even learn more about what your consumers are thinking.

Overtime, polls have become so popular that Facebook and Twitter make it possible for people to have simple polls through which they can vote about their preference. Moreover, even Instagram has integrated a poll system in their stories, which makes it possible for businesses to gain valuable insight into the mind of their target audience.

By considering these different interactive forms of social media and digital marketing, a business can ensure that their marketing plan is optimized to deliver the best results possible.